Marketing Director at Health Care Credit Union
August 2010 - September 2013
I run the marketing department for the credit union. This includes PR, Social Media, Advertising, Sales Training, and business development.
Reversed negative trend in the auto loan portfolio through training staff, developing more targeted brochures and campaigns, as well as including email and social media. Have grown the new loan dollars issued by 20% in 2011. Was able to show a 200% ROI on one quarter's marketing campaign. Researched and developed new loan products that brought in $3.2 million in new loans in 4 months.
Business Development: Recently finished benefits fairs for Intermountain Healthcare where we opened close to 250 new accounts in just 8 days.
Direct Marketing: On average, increased the open and click through rates on our email campaign to be above the industry. Increased sales from email campaigns 100% on a list of only 800 subscribers.
Currently working on the social media and increasing engagement with the local community.
Redesigning the collateral for the credit union to fit in with the brand image started by the previous Marketing Director. This includes brochures for checking, savings and credit cards as well as for all other products and services. Created the brochure design and the copy for the brochures.
Principal at MKH Consultants
March 2010 - August 2010
Providing innovative marketing consulting for small to mid range companies in all aspects of Marketing services. We specialize in Social Media, Advertising, Event Marketing and PR services.
Worked with a mid-size credit union and a local entertainment start up on the Social Media side.
MKH Consultants was subsequently merged into A&T Social Marketing.
Marketing Analyst at Credit Union One
July 2008 - March 2010
o Marketing Analyst: Analyzed and researched both the credit union and its competition for the credit union rebranding. Wrote and presented the report to senior level staff. Also researched new business lines for the credit union and reported on the findings. Consideration was taken and the credit union decided to implement my ideas in its business.
o Content Creation: Was given the responsibility to write copy for and design in-branch advertisements for a charity golf tournament. The display garnered the attention of everyone coming in and was able to generate interest in donating to the charity.
o Sales Training: Trained managers and staff in different aspects of outside and inside sales. Managers were able to go out and increase efficiency during sales calls resulting in stronger relationships
o General Marketing Duties: Organized marketing material and streamlined processes for promotional item requests, resulting in annual savings of over 100 staff hours as well as assisted with internal communications and budgeting.
Marketing Intern at Universal Technical Institute
August 2008 - December 2008
o Marketing Analysis: Researched and analyzed competition for each of the ten campuses and presented the findings to marketing directors. Also researched the diesel program to better market this program to prospective students.
o Writing & Editing: Created a detailed "best practices" manual to ensure uniform event policies, saving 20 hours yearly. Wrote marketing copy for the diesel and motorcycle course brochures.
o Open House/Event Planning: Worked with the event marketing team to streamline and improve the open house experience and advertising agency to better target the demographic.
Webmaster/Owner at AZMusicScene.net
October 2007 - December 2008
o Marketing Management: Directed online marketing efforts for the site, including; SEO, Social Media and Viral Marketing. Designed the logo and branding of the site. Using the above steps I increased unique site visits 300%.
o Public Relations: Reviewed local bands, albums and concerts in an effort to foster a "community" feel in the Phoenix music scene. These reviews were placed on Facebook, MySpace, a blog and my website to help the bands promote themselves with increased exposure.
Sr. Personal Financial Rep at Washington Mutual Bank
November 2004 - April 2008
o Business Development: Created a business development plan for a new branch and quickly became a sales leader in the region. Used outside sales, client relationship management and marketing collateral to increase business. Oversaw the business banking aspect of the branch, including: business loans, business deposits and business accounts. Also created basic marketing collateral to highlight deposit and loan rates as well as special offers and sent the direct mail pieces to local businesses
o Training: Oversaw training of 10 sales representatives and tellers in best sales tactics, increasing cross-sells on a branch level of 15%
Area Manager at Party Planners West, Inc
January 2008 - February 2008
o Project Management/Training: Oversaw the deployment, training and management of between 15 and 30 direct reports for the NFL Experience. Supervised and trained volunteers on events and exhibits for Super Bowl XLII to ensure fluidity for the patrons and fully staffed areas in the events. Was chosen as one of only five Area Managers to work the prestigious Tailgate event
Sales Representative at Aflac
April 2004 - March 2005
* Managed and serviced accounts.
* Made cold calls while also looking for referrals.
* Met clients' needs by selling insurance policies by setting appointments at place of work and at homes if needed.
* Led district in sales to Hispanic customers.
Co-Founder at A&T Social Marketing and Consulting
- Non-profit consulting: Worked with a non-profit in Nebraska to increase leads for their program and change public perception of the program participants. Created a new marketing strategy and brochures to assist.
- Startup consulting: Created a marketing strategy for a new startup, detailing steps to go from prelaunch to post launch. Created a blog and content strategy for the company. Found a new revenue source before product launch to help the startup reach projected positive revenue in 1 year.
This startup ended up placing 3rd at Startup Weekend in Salt Lake City. Judges mentioned seeing the large need and the secondary revenue source as big reasons for the 3rd place finish.
Online Editor - ASU Magazine at Arizona State University
Creating, editing and managing the online resources for ASU Magazine and ASUMagazine.com.
Digital Media Manager - Alumni Association at Arizona State University
I am in charge of the the online marketing for the Arizona State University Alumni Association. This includes the social media, email, and website marketing of the association, as well as the Sun Devil Advocate network.
I am leading the implementation and training of the Salesforce platform for the alumni association, which includes the Marketing Cloud and an event system. Training a group of 10 on the platform and what it can do.